Circus Social, a social media media analytics and big data SaaS startup, has raised $1 mn in a pre-Series A round led by Inflection Point Ventures and other angel investors. Plans to use the funds for growth initiatives and to increase its sales, engineering, and data sciences teams.
The startup helps brands and businesses get actionable business insights from social and digital data in real time through the use of big data, AI and ML. It has clients across multiple industries in over 15 countries in Asia Pacific. The global social and digital data analytics market is growing at 30% per annum. The addressable market for Circus Social has reached $7 bn.
“Over four billion people are active on social media globally, collectively generating a massive amount of conversations, engagement, and activity every day. Our AI-powered social listening and analytics platform uses big data architecture and AI/ML algorithms to empower companies with comprehensive data and actionable insights in real time,” said Circus Social co-founder and CEO Ram Bhamidi.