Debt investor aggregator platform Wint Wealth raised a bridge round for an undisclosed amount from Nearbuy founder Ankur Warikoo, Finology Ventures’ Pranjal Kamra, marketfeed founder Sharique, stock market courses maker CA Rachna Ranade, Mukul Malik (Asset Yogi), Akshat Srivastava, Raj Shamani, Shashank Udupu, Tanmay Bhatt, Abhishek Kar, Invest Aaj for Kal, Think School, Abhi & Niyu and Vaibhav Sisinty.
“While the amount is not substantial, the expertise, reach and financial education that they bring is unparalleled. The readers/viewers that go to them are essentially our target audience,” he added, he further emphasised that the investors will act as experts to Wint Wealth’s product roadmap, as well as brand ambassadors.
With the inclusion of these stalwarts, Wint Wealth also claims that it will benefit from the influencers’ extensive network — in a bid to secure future funding. The finfluencers have a cumulative reach of over 40 Mn and will play a key role in introducing and educating retail investors about the alternative investment segment.
The funds will be used for marketing purposes, as Wint Wealth is experimenting with certain undisclosed asset classes that will come out in the next 3-6 months.
Founded in 2020 by Ajinkya Kulkarni, Abhik Patel, Shashank Chimaladari and Anshul Gupta, the company offers SIP-style aggregated debt instruments which are less risky and provide high returns — such investment opportunities are usually available to high-net-worth individuals (HNIs).
Wint Wealth (previously GrowFix), started offering a fixed interest rate (10-11%) on loans with underlying assets such as gold or vehicles. Today, the startup boasts eight asset classes, with another 2 to 3 more in the making.
Wint Wealth already claims to have an AUM worth INR 150 Cr to over 10K retail investors. The startup is eyeing 10x growth in the next 12 months with an aim to catapult its AUM over INR 1500 Cr and penetrate deeper into Tier III and IV markets.
“Since financial education is at a nascent stage in India, we are glad to have onboarded experts who will bust myths about the debt investments segment. They will play a noteworthy role in Wint Wealth’s growth. The significant influence of these investors in the retail investor community will act as a catalyst for Wint’s growth in the coming time,” Kulkarni added.