Deliveroo joined its competitors in what appears to be a crowded market for online grocery delivery services.
The company is collaborating with Choithrams supermarket to launch the service on its app, which it claims can complete a delivery in 15 minutes. Deliveroo is a little late to the on-demand grocery delivery game, with other major platforms like Talabat, Careem, and Noon already providing the same service for months. "Residents throughout the UAE continue to seek increased convenience in their daily lives," said Anis Harb, the company's Middle East general manager, in a statement. "We continue to build on our food passion, and Deliveroo Hop reinforces that commitment, allowing us to become the definitive food company."