Fantasy sports platform Dream11 has tied up with global sports brand Puma to launch its first athleisure collection in India. The merchandise includes t-shirts, flip-flops and caps, and will be available online on FanCode Shop, at exclusive Puma stores and Puma.com.
With over 100 Mn users, Dream11 said this move is a way of connecting with sports fans offline while tapping into the athleisure market in India which is growing at a rate of 20-25% annually.
Harsh Jain, CEO & co-founder, Dream11 & Dream Sports, said, “Puma shares our belief in making sports better for all, and we are certain that this collaboration will strengthen Dream11’s offline brand affinity and loyalty. We are sure that this sporty collection will resonate with both our 100 million users and Puma brand champions."