Omooma, a UAE-based online maternity content producer and provider, raised $2.5 million from E20 Investment LTD. The Omooma platform offers access to a stream of at-your-pace learning on motherhood-related courses that offer experts’ advice and information on a multitude of concerns and questions, from the first menstrual cycle to parenthood to menopause and everything in between. Platform’s educational content will equip Arab women with the knowledge and information they need throughout their motherhood journey, from the comfort and privacy of their home.
Content from the Omooma platform can be consumed at the user's convenience and pace in complete privacy or together with trusted family members or friends to encourage insightful discussions. Romain Ollivier, Co-Founder & CEO of Omooma, said: “Omooma's educational content equips young Arab women with the knowledge and critical information they need throughout their motherhood journey, from the comfort of their home. It helps women better deal with topics that they are embarrassed to discuss with family and friends and prefer to receive from a professional. In addition, the platform also enhances the volume of professionally curated and created science-based Arabic content available online.”
Omooma offers Arab women a library of in-depth blogs and high-quality video courses featuring scientific advice by a roster of Arab medical, lifestyle, well-being and financial experts from across the region. The startup's roster of experts includes Obstetrician-Gynecologist, Endocrinologist, Paediatrics, Paediatric Dentist, Dermatologist, Lactation consultant, Psychomotor, Nutritionist, Psychologist, Midwives, Doula, Music Doctor, Sleep consultant, Physiotherapist, Financial advisors, Yoga teacher, Beautician and Fashion consultant. “Omooma isn't only relevant to pregnant women or young mothers. It is also appealing to parents of teenagers who want to understand the changes to their children’s bodies. It will also feature parenting courses not just for babies but also for bigger kids, young adults and so on. We want to be the go-to platform when it comes to motherhood and parenting topics,” said Pierre Gillet, Co-Founder of Omooma.
The startup plans to offer its high-quality motherhood video courses for use by hospitals, clinics and medical practitioners as well as companies and organisations who want to add value to their female patients or employees. Omooma also aims to increase its experts and paid customers by the end of 2022. Charles Dalle, Co-Founder of Omooma, concluded: “In addition to the educational content, Omooma will also act as a community for Arab women who want to exchange ideas, get answers and raise queries regarding conception, pregnancy, labour, baby care, motherhood and any other aspect of their health and lifestyle impacted by the birth of a baby. Members of the community get access to live webinars hosted by field experts to discuss the various topics related to motherhood in the Arab world.”