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Dubai burger joint Pickl steps into the metaverse

Dubai’s popular burger joint Pickl is the latest to venture into the metaverse, announcing that it will soon open a virtual restaurant.

The virtual restaurant is fully equipped to welcome both existing fans and curious palates from around the world, with the virtual tour providing a preview of what they can expect from the brand's metaverse restaurant. Pickl's meta restaurant was meticulously designed to mimic every feature available at its physical locations.

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