Dwindling footfalls in malls leads to the closure of gaming centre operator Smaaash

Months of lockdowns and dwindling footfalls in malls are sealing the fate of gaming and entertainment centres operator Smaaash, leading to its closure, three people familiar with the development said.

Smaaash, that has cricket icon Sachin Tendulkar as its brand ambassador, is shutting shop amid a financial crisis exasperated by the pandemic and the company has sent emails to malls and employees about the closure, said two of them.

“I am sorry that despite my best efforts I have failed in my efforts to save the company from its premature death,” founder Shripal Morakhia said in an email to its employees that has been reviewed by ET.

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