E-commerce platform Floward acquired Kuwait-based Mubkhar. From its home base, Mubkhar has extended its reach to Saudi Arabia, Bahrain, and Qatar.
Mubkhar will continue to be managed day-to-day by the management. The acquisition is in line with Floward's strategy for upholding and strengthening its goal of becoming the leading platform for quick commerce gifting in the MENA region and the UK. Since Floward and Mubkhar have been working together to sell Mubkhar's opulent fragrances on its platform for years and the brand has since become a top seller throughout the GCC, this acquisition is the logical next step in the relationship between the two businesses.