E-commerce startup ‘Gharobaar’ promotes ‘Vocal for Local’


Gharobaar, an exclusive e-marketplace for small homegrown brands and home-based businesses announces launch. The e-commerce platform, with brand tagline ‘Ghar Se Ghar Tak’, aspires to connect small and unknown home-businesses with prospective buyers online and to further contribute and support the growing ‘Make In India’ economy.


Brand name ‘Gharobaar’ was coined with words ‘ghar’ meaning home and ‘karobaar’ meaning business, reflecting on the e-commerce startup’s clear vision to provide an exclusive platform to homegrown businesses and connect them to eco-conscious consumers who are willing to support small entrepreneurs and buy products that are either handmade or produced in small batches. At present, the website has more than 5000 products listed under 8 main categories – Fashion, Grocery, Home, Personal Care & Lifestyle, Kids Corner, Arts & Stationery, and Gifts & Festivities.


Sakshi Aggarwal, Founder, Gharobaar says, ‘My vision of Gharobaar is to efficiently contribute to the government's #MakeInIndia and #VocalforLocal initiatives, fostering the entrepreneurial ventures of aspiring local talents and remaining true to our roots. Also, to introduce our vast handicraft culture, from one home to another, is an important vision of our brand.’


Gharobaar Co-Founder, Aditya Gupta further added, ‘We were fortunate to have had the opportunity of speaking with a lot of homepreneurs and get insights on their interesting journeys and the challenges faced. Absence of a single platform for such handcrafted products also struck us. We saw a clear opportunity to make a positive social impact that finally led to Gharobaar.’


The USP of Gharobaar is that every product is handmade and locally produced by a home-run / home-grown business. The sellers get to sell products at their preferred rates and preferred mode of working and with their own identity, making it a unique social marketplace for small businesses.


Sakshi further added, ‘The pandemic gave a huge opportunity to a lot of people to start a business from home like cooking, knitting, painting etc. But they could only sell through word of mouth or social media. Most did not have the bandwidth to market themselves and promote their brand at a larger scale. The idea behind setting up Gharobaar is to provide a trusted platform to these sellers to sell and market their products, and earn a respectable living. Giving recognition to the products that are culturally rich, environment friendly or unique from the mainstream market, forms the foundation of Gharobaar.’


The platform is currently dominated by female-led businesses from Tier 1 and 2 cities reflecting on the strong women entrepreneurship potential that our country holds. The products listed on Gharobaar are varied with something to suit every requirement.


Gharobaar is a bootstrapped startup, looking for angel and institutional investors to further expand its products and services. The startup also plans to expand its services and partner with home cooks from across states, tarot readers, home tutors, music teachers, astrologers and more over the next few months.


Gharobaar is a Delhi based e-commerce startup founded by banker-turned-entrepreneur Sakshi Aggarwal and co-founded by Aditya Gupta. During the pandemic, Sakshi and Aditya came across inspiring journeys of many homepreneurs who chose to follow their passion and demonstrate grit in times of adversity and be the proud breadwinners for their families. However, they also observed the absence of a single platform that lists such products for sale. Gharobaar, combining ‘ghar’ and ‘karobaar’, was thus born with a clear vision to provide an exclusive digital platform to such home-based businesses and help them reach out to a wider buyer community online.

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