eBay to acquires the sneaker authentication business from partner Sneaker Con Digital


Online marketplace eBay to acquire Sneaker Con Digital’s authentication business, which verifies the authenticity of high-value footwear.


The business has operations in the United States, the United Kingdom, Canada, Australia, and Germany, and it previously collaborated with eBay to vet the sneakers bought and sold on its platform. Previously, eBay launched a "Authenticity Guarantee" service in collaboration with Sneaker Con, whose team of experts would verify sneakers at no cost to sellers before they were shipped to buyers. If the buyer returns the sneakers, the authenticators will inspect them once more before returning them to the seller. This multi-point inspection system involves inspecting various aspects of the shoes in question, such as the sizing, labels, stitching, logos, heel tabs, laces, and other details, as well as the box itself.

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