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Ecommerce start-up UpScalio invested in four auto accessories brands


Roll-up ecommerce startup UpScalio invested in Autofurnish, which operates four online-first auto-accessories brands—Autofurnish, Destorm, Urban Lifestylers and MotoTrance.


These four companies sell car foot mats, car body covers, and bike body covers on Amazon and Flipkart. UpScalio aims to increase the brands' visibility in auto covers, mats, car organisers, eectricals, and other related products. By allowing customers to purchase multiple accessories in a single transaction, UpScalio will improve customer experience and connect. To promote the brands, it will also enter new marketplaces, vertical channels, and form partnerships with auto enthusiast communities. According to UpScalio, these brands have an ARR of 100 crore.

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