The ICC recently announced edtech company BYJU'S as their global partner from 2021 to 2023. The 3-year agreement will see BYJU'S partner all ICC events over the period, including the forthcoming T20 World Cup in India and the Women's World Cup in New Zealand. As a global partner, BYJU'S will have extensive in-venue, broadcast and digital rights across all ICC events, ICC stated in a media release.
"We are excited to have BYJU'S on board as one of our global partners and look forward to having a great innings together. Cricket is a sport where resilience, perseverance and conviction are crucial qualities and the partnership with BYJU'S will allow that to be fostered by a wider audience both young and old," said ICC CEO Manu Sawhney.
"It is a matter of pride for us as an Indian company to represent our nation on a global platform like this. Just as cricket inspires billions across the world, we too as a learning company hope to inspire the love of learning in every child's life," said Byju Raveendran, founder & CEO, BYJU'S.