Amidst the global pandemic where all industries are severely hit, Home Learning ed-tech startup ClassMonitor has been consistently witnessing growth as they track 20,000 customers in the last 3 months. The startup aims to clock another 40,000 in the next 3 months to garner a total of 1 lakh customers by 2021. ClassMonitor boasts a PAN India customer base of parents with children in the age group of 1-8 years with Tamil Nadu, Karnataka & Maharastra being the Top 3 states.
Established in 2016, ClassMonitor is a home learning platform for early childhood and parents, which blends traditional teaching with modern methods of learning. ClassMonitor’s hybrid learning tool takes children to a learning space that combines real life learning experiences with curated activities. The brand offers integrated annual learning packs which are designed for comprehensive learning, logical thinking and problem solving. The products are designed in such a way that they address their year-long learning for the age group till 8 with a very affordable price.
“Our journey has just started and we aim to bridge the overwhelming gap in the modern education system in India and abroad which lacks parents' involvement in their kids' learning. We are addressing this gap using a two-pronged solution, which involves combining traditional and digital learning. Our vision is to create high quality learning programs and establish ourselves as leaders in the early years education sector.” quotes Vijeet Pandey, Co-Founder and CEO at ClassMonitor.
The startup's customer base is parents who wish to participate in the progress of their child and are looking for a comprehensive and high-quality learning program that caters to their child’s cognitive, social, and emotional development. The startup aims to cater to the modern parents, who understand how valuable their contribution is to the overall learning and growth of their children.
Currently, the startup has 95% of their total users from India and 5% of the total users from abroad. In the next 6 months, the startup aims to increase that ratio to be 90%: and 10% from India and abroad respectively. This growth trajectory is followed by the startup’s global expansion recently. Additionally, the startup expects growth in the Philippines, Australia, and the Middle East markets and aims to continue deeper penetration in the Tier 1-3 markets. The startup is also looking to strengthen their customer base in Uttar Pradesh, Gujarat, and Rajasthan.