Ethical jewellery startup Aulerth raised $1.1 million in seed from M Venture Partners and others


Ethical jewellery startup Aulerth raised $1.1 million in seed from M Venture Partners, designer Tarun Tahiliani, Taro Nordheider, who is the former CEO of Swarovski Professional, LV angel fund, and a network of McKinsey partners.


Aulerth creates couture-inspired and mindfully made jewellery. Because of the use of recycled metals and man-made stones, the company claims that its jewellery has a low mining footprint. It also has a partnership model with designers in which it develops and markets products in collaboration with them. According to Statista, the value of India's jewellery market exceeded $3 trillion in 2016 and is expected to nearly double by 2021.

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