WhatsApp is adding a new shopping feature to its app as the Facebook -owned instant messaging service looks to court more merchants and invite a larger portion of its 2 billion userbase to shop.
Carts are aimed at making it easier for consumers to buy multiple items from a business, and for merchants to keep better track of order inquiries and manage requests. WhatsApp said it is adding the new feature after early positive response from some businesses who tested it recently.
On WhatsApp, users will now see the option to add items to the cart. When done, users will be able to send the order request as a message to the business. WhatsApp said carts are going live for users across the globe today.