Facebook advertisers can file a class action lawsuit over ad rates

A federal judge in the United States ruled on Tuesday that a class-action lawsuit accusing Meta Platforms Inc's Facebook of misleading advertisers about its "potential reach" tool can proceed.

The decision by U.S. District Judge James Donato in San Francisco allows potentially millions of individuals and businesses who have paid for ads on Facebook and its photo-sharing app Instagram since August 15, 2014, to sue collectively. Meta did not immediately respond to a comment request. The lawsuit began in 2018, when DZ Reserve and other advertisers accused Facebook of inflating its advertising reach by increasing the number of potential viewers by up to 400% and charging exorbitant premiums for ad placements.

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