Facebook Allows ‘Paid Partnerships’ For Political Campaigns

Facebook has decided to allow US-based politicians to run branded content on social networking platforms, besides political ads.

For instance, a social media fashion influencer promoting clothing or cosmetics brands through social media posts. The branded content tool allows the content creators to clearly tag the post they have been paid for a “paid partnership”. Facebook does not make money from such branded content. However, content creators are required to disclose paid partnerships.

To use Facebook’s branded content tool, all political campaigns and groups must be authorised as “political advertisers” using the social networking platform’s ID verification processes.

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