• Chethan Machaknur

Facebook and Instagram will pin vote-by-mail explainers to top of feeds


Starting this weekend, everyone of voting age in the U.S. will begin seeing informational videos at the top of Instagram and Facebook, offering tips and state-specific guidance on how to vote through the mail. The videos will be offered in both English and Spanish.


The vote-by-mail videos will run on Facebook for four straight days in each state, starting between October 10 and October 18 depending on local registration deadlines. On Instagram, the videos will run in all 50 states on October 15 and October 16, followed by other notifications with vote-by-mail information over the next two days.


The videos let voters know when they can return a ballot in person, instruct them to sign carefully on additional envelopes that might be required and encourage returning ballots as soon as possible while being mindful of postmarking deadlines. Facebook will continue providing additional state-specific voting information in a voting information center dedicated to the 2020 election.

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