Facebook has introduced official music videos on the platform under Facebook Watch to let users view music videos. The company says that users can now discover, enjoy and interact with top-charting tracks to old catalogue favourites across various music genres on Facebook.
The feature is available in India, Thailand and the United States and videos will be available from companies like T-Series Music, Zee Music Company and Yash Raj Films. It also includes music videos from global artists like Elton John, Jonas Brothers, Josh Groban, Keith Urban and more. The company already had licensing deals with music companies and is taking advantage of the same.
Manish Chopra, Director, and Head of Partnerships, Facebook India, said, “Over the past year, we have been working with partners in the Indian music industry to build the foundation of a music video experience for our consumers, and are thrilled to launch official music videos on the platform.”