Facebook announced an offline-to-online SMB Guide and new resources. The SMB Guide is free and publicly available. Facebook said in a statement that it is reaching out to 9 Mn small businesses across India to ensure it reaches the businesses who need these resources the most.
The guide provides step-by-step directions on how SMBs can build a digital presence quickly and reach potential customers online. It explains Facebook, Instagram, and WhatsApp, and covers key themes such as building an online presence, mobile storytelling, social media advertising, and creative and performance strategies.
Archana Vohra, Director, Small and Medium Businesses, Facebook India, said in the statement that these resources can help SMBs go online "with minimum effort."