Meta, the parent company of Facebook, has announced that it is testing new ways for users to customise the content they see in their News Feeds. According to a blog post published on Thursday, the test, which will be available to a "small percentage" of users at first, will allow people to adjust their preferences to increase or decrease the amount of content they see from specific friends, family, groups, and pages with whom they are connected on the platform.
Facebook has changed the way the News Feed displays content several times in recent years, and it appears that the company is constantly rethinking what content should be prioritised and why. Users in the new test will now be able to lower the volume of friends, family, pages, and groups in their News Feeds if they prefer. In the blog post, Meta stated that this is part of our ongoing work to give people more control over News Feed, so they see more of what they want and less of what they don't. Facebook will also make changes to its business customers' news controls, including expanding the "topic exclusion" controls to a test group of advertisers who run English-language ads.