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Facebook plans to pay out $1 Bn to creators over the next year and a half as part of an effort to court content makers to its many services. The money will be awarded to creators who hit certain milestones on its apps, including photo-sharing service Instagram, and fund users to produce content, the company said.
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The money is available to creators on an invitation-only basis for now, and new options for making money will be announced later. Facebook indicated it would expand availability to more creators later in the year, launching a “dedicated place for bonuses within the Instagram app this summer and in the Facebook app this autumn".