Facebook to prohibit advertisers to target political beliefs, religion, sexual orientation

The parent company of Facebook will no longer allow advertisers to target people based on how interested the social network believes they are in "sensitive" topics such as health, race and ethnicity, political affiliation, religion, and sexual orientation.

Meta, which derives the majority of its $86 billion in annual revenue from advertising, said it is making the "difficult decision" in order to prevent advertisers from using ad targeting to discriminate against or harm users. The targeting options are not based on a user's demographics or personal characteristics, but on whether they have interacted with content related to specific topics on Facebook. The changes will be implemented across Meta's apps, including Facebook, Instagram, and Messenger, as well as its audience network, which places ads on other smartphone apps, on January 10.

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