OneOrder, MENA’s Fintech-enabled restaurant management platform providing food supplies to hotels, restaurants, and cafes raised $3 million in seed led by Nclude with follow-on investment from A15 with participation of Delivery Hero Ventures, a fund backed by global food delivery giant Delivery Hero.
Launched in Cairo, Egypt in 2021 by co-founders Tamer Amer and Karim Maurice, OneOrder is using technology to solve the supply chain pain points in Egypt’s HoReCa market, such as lack of product availability, price fluctuations, product consistency, on-time and accurate delivery and a lack of working capital financing.
OneOrder uses its proprietary technology to build massive value and improve efficiencies across the supply chain from customer to supplier. Customers have access to a personalized dashboard where they can order and manage their stock.
Speaking on the round, Tamer Amer, Cofounder and CEO OneOrder stated, ‘As a restauranteur myself, I have witnessed first hand the avoidable overheads and hassles HoReCa businesses go through in serving their customers. We are delighted by the level of adoption and growth we have recorded over the past year which is testament to the fact that we are addressing a huge unmet demand in our region. Asides improving efficiency, we are reducing costs and impacting restaurants’ bottom lines - saving them time through operational efficiency and money through improved purchasing power and economies of scale. Joined by prominent global investors with deep knowledge and extensive expertise in our sector, we look forward to our next phase of rapid growth.’
OneOrder says it aggregates trusted and vetted suppliers onto one platform. This significantly reduces the current process where restaurants liaise with suppliers and face poor fulfillment quotas due to a fragmented and opaque supply chain. Basil Moftah, Managing Partner at Nclude added, ‘We have been impressed by OneOrder’s remarkable progress, driven by the unparalleled market expertise of Tamer, Karim and the entire team. The product-market fit of the OneOder solution is very impressive, along with the positive impact it is delivering to all stakeholders in the value chain. Through the use of technology and alternative data, OneOrder’s embedded financing will help underserved clients who are unable to secure traditional financing. This aligns perfectly with our investing philosophy and we are glad to be embarking on this journey with the team.’
The funding round also sees the addition of Brendon Blacker, managing partner at Delivery Hero. ‘I'm privileged to be able to join OneOrder’s board and support the company’s rapid expansion plans. The explosive growth of the business in the last year is testament to the huge value that OneOrder’s industry-focused solution has been able to generate for its HoReCa customers. I am very excited for the journey ahead with Tamer, Karim and the OneOrder team,’ Blacker commented.
OneOrder will use the latest capital injection to bolster its in-house operations and tech talent, scale its sales force to build its market share, and will invest heavily in its proprietary technology. In addition, the technology-powered food and hospitality platform will deploy additional capital into scaling its offline presence, and expand its warehouse footprint across Egypt and the MENA region. Karim Beshara, Managing Partner of A15, concluded, "A15 is excited to continue backing Tamer, Karim and the entire OneOrder team on their journey to solve HoReCa procurement pain points in Egypt and beyond. Having met Tamer during the ideation stage of the company, we are proud of what OneOrder has achieved since launch and look forward to the next chapter of the story alongside our new partners."