Fitness startup Stepathlon Lifestyle raised an undisclosed amount from 9 investors across India, Australia, US, UK & Canada, investors include Josh Liberman, & Mark Adams Sr VP IMG Golf Asia Stepathlon allows users to participate in mass participation format activities such as walking, running, yoga, dance, swimming, cycling and sports, by creating real life steps and movements and combining them through gamification or a virtual race course. Claims to have worked with 722 companies, engaging over 500,000 participants across 1,010 locations in 65 countries.
“At a time when the world is dealing with the effects of Covid-19, the need for positivity and a focus on health and wellbeing is paramount, making Stepathlon more relevant than ever in the short, medium and long term," said Ravi Krishnan, co-founder and chairman of Stepathlon Lifestyle. “Our platform offers a ready, reliable and effective solution to engage, expand, energise and enthuse partners, fans, customers, colleagues and communities. We feel there is both, an obligation and an opportunity for us, and our partners, to 'wrap our arms around the planet’ demonstrating care for the well-being of people wherever they are; whoever they are; whenever they need i.e. for anyone, anywhere, anytime," said Krishnan.