Flipkart announced acquisition of Bengaluru-based gaming company Mech Mocha, which runs live-social gaming platform 'Hello Play'. As a part of the intellectual property acquisition, Mech Mocha's gaming team will continuing to develop new and innovative formats for Flipkart's gaming platform users. Mech Mocha's gaming platform is available in seven Indian languages and has over ten games including popular Indian multiplayer games such as Ludo, Carrom, Snakes & Ladder and Cricket.
Mech Mocha was co-founded by Arpita Kapoor and Mohit Rangaraju, and the company is backed by investors like Accel Partners, Blume Ventures and Shunwei Capital. According to the company each user daily spends over 35 minutes on the app and there are over 100 million minutes of conversations on the platform.
"We see many first-time e-commerce users come online through formats such as video and games, as they build familiarity with the medium. Our observations of Flipkart GameZone reflect this trend as we see a strong correlation between casual gamers becoming early shoppers on Flipkart for their digital journey," said Prakash Sikaria, Vice-President, Flipkart.