Flipkart decks up with tech for festival shoppers

Flipkart is betting on new seller sign-ups, video commerce, expanded logistics infrastructure, gaming, and its personalization engine to lure shoppers online this festive season, which kicks off on October 16 with its flagship Big Billion Days sale.

The homegrown e-tailer expects to see increased value-conscious buying compared to previous years during the six-day-long sale period, but has upped its game to drive engagement and the trust of new shoppers at a time when it is locked in a battle with rival Amazon and new entrant Reliance Industries’ Jio Mart.

“In the last 6 months, due to Covid-19 lot of users for the first time actually started trying out ecommerce. We had to fundamentally innovate and rethink on how to make the platform even better to cater to the new needs of this next 200 million cohort,” said Venugopal, chief product and technology officer at Flipkart

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