India’s leading ecommerce marketplace Flipkart continues to make strategic bets in the fashion apparel space with the latest strategic investment into USPL, a youth focused fashion brand.
Flipkart has invested an undisclosed amount in the Series F funding round of USPL, which also saw participation from existing investor Accel Partners, according to a statement.
Prior to this, Flipkart has already made two investments into two predominantly offline retail fashion brands – Arvind Fashion and Aditya Birla Fashion. According to Flipkart, it will work closely with the USPL team to deepen product offerings on its platform. This investment will significantly step-up the online strategy of USPL by strengthening the existing long-standing engagement between USPL and Flipkart Group, the company said.