Flipkart launching grocery delivery services starting with Bengaluru

Flipkart launching a separate business vertical to cater to 90-minute delivery of goods from local stores and its own small fulfilment centres

Will leverage the last-mile capabilities of logistics startup Shadowfax, where it invested $60mn last year, in order to facilitate its entry into the segment

It plans to start with grocery services, as it seeks to muscle in on the hyperlocal segment, where competition has intensified with the likes of Reliance-owned JioMart and Amazon entering the offline retail ecosystem.

The service will begin in Bengaluru and is likely to be a one-city pilot till the company’s flagship Big Billion Sale, which is scheduled in October each year.

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