• Chethan Machaknur

Flipkart onboards 13,000 kiranas in eastern region


Flipkart on Friday said it has onboarded over 13,000 kiranas in the eastern region to make faster deliveries to customers ahead of the festive season.


The company also said this is part of a programme to onboard 50,000 kiranas across the country to provide a faster and personalised ecommerce experience to its consumers.


"Flipkart's team initiated contactless onboarding of kiranas through an online application. This enabled seamless onboarding without them having to step out during COVID-19 times," a company statement said.


The expansion of the company's kirana programme across cities in the eastern states includes Kolkata, Guwahati, Silchar, and Shillong, making ecommerce more inclusive by connecting small retailers and consumers to the digital commerce, it said.

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