• Chethan Machaknur

Flipkart, Qualcomm partner for premium wireless audio devices under HRX brand


Qualcomm Technologies and  Flipkart  said they have collaborated for a range of wireless audio devices for Indian market under HRX brand.The devices feature Qualcomm cVc noise cancellation technology, supporting a superior voice call experience through noise and echo suppression.


"The partnership with HRX marks our first foray into the audio devices segment, as part of our licensee deals and puts forward our commitment to collaborate with the best of brands and technology to bring the next 200 million consumers into the fold of e-commerce," Flipkart Vice President - Private Labels Dev Iyer said.

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