Flipkart rolls out partial payment for orders to cut cash on delivery costs

Flipkart rolls out a new payment method that allows customers to partially pay for a product at the time of ordering and the rest during delivery, in a bid to help reduce returns and cancellations.

“When a customer pays an amount at the time of purchase, the chances of customer cancellations and returns gets automatically diminished,” Flipkart said in an email to sellers on the rollout of Partial Payment.

The All India Online Vendors’ Association (AIOVA), a grouping of e-commerce sellers, said the move was a good first step in making India’s e-commerce market entirely prepaid, like in the United States and Europe. It also has potential to reduce costs for consumers, it said.

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