Flipkart rolls out voice assistant to make shopping easier


Flipkart is rolling out a voice assistant supporting feature to its platform to make it easier for consumers to shop as it looks to expand its reach in the nation,


AI-powered voice assistant currently supports grocery category Supermart, and it also allows users to explore deals & offers, filter results, add multiple items to cart, receive contextual suggestions, and check out using conversational voice commands


Flipkart is rolling out a voice assistant feature to its platform to make it easier for consumers to shop as it looks to expand its reach in the nation.


The assistant, which supports Hindi and English, will also understand more languages in the future, said the company, which competes with Amazon in India.


Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, said the company travelled across the country to fine-tune its voice capability. “The launch of voice assistant also aligns well with the growing adoption and comfort of consumers towards voice-based online commerce​,” he said in a statement.


The addition of the voice assistant functionality comes months after Flipkart added an “audio visual guided navigation” feature that was aimed at simplifying the user experience for first-time internet users — and existing customers who are not comfortable with making transactions online. Flipkart also introduced an on-demand video streaming service last year.


“​Voice-led shopping is natural and we wanted to give our users a truly conversational experience, in the most natural way possible,” said Manish Kumar, SVP Grocery and General Merchandise and Furniture at Flipkart.

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