Flipkart to Re-Enter Mobile Phone Business with MarQ Brand

Walmart-owned ecommerce giant Flipkart is reportedly looking to re-enter the mobile phone segment as the company’s in-house brand MarQ has got approval from Bureau of Indian Standards (BIS).

According to BIS, Forme Communications Technology and Advantage Computers India are the two Haryana and Delhi-based companies which will make these smartphones.

Flipkart had entered the smartphone segment in 2017 with the launch of its own mobile, Billion Capture+ under the brand Billion. However, it failed to compete with better-priced Chinese and Taiwanese phone makers, which were ruling the roost at the lower-end of the market back then. The plan was put in cold storage following Flipkart co-founder Sachin Bansal’s exit from the e-tailer following Walmart’s acquisition of Flipkart in 2018.

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