• Ishaan kakkar

Food brand Happy Jars raised Rs3 Cr in seed round led by Inflection Point Ventures

Food brand offering natural peanut butter, Happy Jars, has raised Rs3 Cr in its seed round led by Inflection Point Ventures. The company would use the fresh funds to launch new flavours, scale operations, build brand awareness and expand distribution to Tier I and Tier II cities, including Mumbai and Bangalore.

Happy Jars is a clean-label food brand that uses simple, real food ingredients without the addition of any oils or preservatives in its products. The range of products includes natural peanut butters in unique flavours which are available online across all major ecommerce sites as well as in over 200 retail stores in Delhi/NCR.

Post fundraiser, Vinay Bansal, Founder and CEO, Inflection Point Ventures said, “As health and immunity take centre stage in our lives, customers are making their choices clear. They want rich nutrition and low-in-sugar food options. Happy Jars is meeting these expectations, and the impact of this trend is showing the way forward for brands who are true to their ethos. We found their approach of entering one category – Nut Butter in this case and rolling out various flavours while retaining nutritional value of the ingredients, an attractive proposition to invest in.”

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