• Chethan Machaknur

Former Warburg Pincus executives raise $4.3 mn to launch ‘TrueFan’

Former Warburg Pincus executives have raised $4.3 mn to launch a celebrity fan engagement platform, TrueFan. The first round of funding was led by Ronnie Screwvala, Mayfield India, and Saama Capital.

The platform aims to connect fans with A-list celebrities through personalised, interactive experiences. For about ₹50, users can play quizzes around their celebrities, and winners get a personalised video message or an interaction from their favourite stars. “We are starting with Bollywood, where the top 5-10% own 90% of the market. We are curating these select celebrities and creating a content plus gaming platform for fans to connect with them...while offering the celebrity a channel for direct monetisation on their brand,” said Nimish Goel, cofounder, TrueFan.

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