FS Life, previously known as FableStreet raised $ 6.1 million in Pre-Series B led by Fireside Ventures where founders of MamaEarth, Cars 24, The Moms Co. and OfBusiness also participated.
With the launch of Marigold, a modern Indian wear brand, and Mikoto, a sterling silver jewellery brand, FS Life has recently transitioned from a single brand to a house of brands. According to the startup, the funds will be used to scale all of its sub-brands as well as acquire or establish new brands in white space, which is essentially a space to explore new opportunities and cater to unmet customer needs. It intends to surpass the Rs 1,000 crore revenue run rate in the next three to four years. In the last two years, the startup has grown 10X by revamping its product portfolio to meet changing consumer needs.