Gaming platform Zupee raised $72 million in Series B & inks content partnership with Reliance Jio

Delhi NCR-based online gaming startup Zupee raised $72 million in Series B from WestCap Group, Tomales Bay Capital, Nepean Capital, AJ Capital, Matrix Partners India and Orios Venture Partners.

Alongside the fundraise, Zupee has also announced that it has partnered with Reliance to roll out its game on Jio’s 5G smartphones. According to Zupee, over 150 million 5G handsets are expected to be sold before the commercial launch of 5G in India. Thus, it aims to aggressively capture as much of the market as possible with this partnership with Jio, with a special focus on reaching India’s remotest areas.

The funds raised will help Zupee develop new products, enhance its immersive design experiences, expand into new geographies, ramp up marketing, reach, penetration, research and innovation and hire top talent. The startup plans to launch newer entertainment products aimed at engaging, empowering and entertaining its users.

The partnership with Reliance is aimed to offer online gaming products to Jio users via Zupee’s game formats and monetisation avenues. The startup aims to be a bigger part of the online gaming market expected to reach $1.6 billion by 2025.

Founded in 2018 by Dilsher Singh and Siddhant Saurabh, Zupee is a live quiz platform where users can compete for real cash prizes. The startup claims to have over 70 million downloads. To date, Zupee has hosted $1.2 Bbillion games and registered a 535% year-on-year growth.

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