Google acquires Fitbit amid antitrust concerns

Google has completed its $2.1 bn acquisition of fitness-gadget maker Fitbit, a deal that could help the internet company grow even stronger while immediately raising alarms.

Google makes most of its money by selling ads based on information it collects about its billions of users' interests and whereabouts and this is exactly why privacy watchdogs feared it might exploit Fitbit to peer even deeper into people's lives.

"This deal has always been about devices, not data, and we've been clear since the beginning that we will protect Fitbit users' privacy," confirmed Rick Osterloh, Google's senior vice president of devices and services.

Google insists that it is more interested in adding Fitbit to its expanding arsenal of internet-connected products, which include smartphones, laptops, speakers, cameras and thermostats.

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