Google acquires Pointy,a startup to help brick-and-mortar retailers list products online, for $163M

Google is acquiring Pointy at approx $163 million, a startup out of Dublin Ireland, which has built hardware and software technology to help physical retailers — specifically those that might not already have an extensive e-commerce storefront detailing in-store inventory

Pointy had also started to work a little closer with retailers, giving them insights into what was selling well, and what they might want to stock more of in the future, but it had never delved into the actual transaction aspect of products that it was listing online.

All of that leaves a wide door open to how Pointy — and Google’s own retail commerce efforts — might develop in the future.

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