Google launches Covid-19 playbook to help Indian startups bounce back


Google has launched a Covid-19 playbook to walk Indian startups through the pandemic, which has heavily impacted consumer behavior and other dynamics in the businesses world.Google India announced the launch of the ‘Playbook for startups to face the Covid-19 challenge’ on Wednesday (June 17) and will be available for free. It has been launched in partnership with Blume Ventures, Prime Venture Partners, Matrix Partners India, mental health app Wysa and hyperlocal startup Dunzo.


The playbook is a compilation of practical suggestions for founders to address both, the strategic and the operational challenges posed by the pandemic. It also touches upon managing burn, identifying new sources of revenue, managing teams and work-from-home and strategic thinking for the startup’s future.

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