Google partners Zoho, Instamojo, others to help SMBs go digital

Google India said it has partnered with companies like Zoho, Instamojo and others to help small and medium businesses (SMBs) build digital presence and navigate through the challenging economic environment.

Building on its effort to help consumers discover small businesses on Google search and maps, the company’s new initiative will focus on accelerating the efforts to help businesses build digital presence in partnership with Zoho and Instamojo.

Small businesses will be able to create websites using Zoho inventory and sell online through Zoho Commerce for free till March 31, 2021.

Google has also partnered with Dunzo and Swiggy to fast track the on-boarding process, with both partners committing to provide additional support to small businesses to start accepting orders online and enable delivery logistics.

SMBs can avail Dunzo’s 24×7 merchant support for free with zero sign-up fee and instant registration, and use Swiggy’s seven-days 'Fast track Onboarding'.

"Today, the need to go digital is a necessity and SMBs are hard-pressed to digitise fast. We need to do everything we can to handhold millions of small businesses in their digital-transformation journey and support business recovery during the current crisis,” Shalini Girish, Customer Solutions Director at Google India, told reporters in a virtual briefing.

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