Google Play removes Mobikwik for violating ads policy

Google removed Mobikwik app from its Play Store citing violation of its ads policy, Mobikwik had the ad as they were asked to by the regulator Reserve Bank of India and also as it’s in public health interest, CEO Bipin Preet Singh said.

“Google clarified that there is no harm in promoting Aarogya Setu app on Mobikwik, however, they removed our app today from the Play Store without any intimation,” Singh said. “You have too much power!,” he added in his tweet referring to Google after the app was removed.

As per Google’s email, Mobikwik was not compliant with one or more of its developer program policies. For instance, Google doesn’t allow apps that contain deceptive or disruptive ads and those which aren’t clearly labelled.

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