• Chethan Machaknur

Google’s latest R&D project is Shoploop, a mobile video shopping platform


Google is conducting an experiment under the Area 120 project. The company is planning to combine three important aspects of online shopping into one single platform. Right from spotting a product to checking video reviews and going on to even ordering the same product. Google claims this new experiment called Shoploop will provide new ways to discover new products in a short, entertaining video format.


According to Google, “the experience on Shoploop is more interactive than just scrolling through images, titles and descriptions on a traditional e-commerce site." All Shoploop videos are shorter than 90 seconds and help discover new products.

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