Food delivery apps Swiggy and Zomato have received notices from Google stating that the in-app gamification feature used by both platforms violates its Play Store guidelines.
Zomato confirmed the development to ET and termed the notice “unfair”.“We are a small company and have already realigned our business strategy to comply with Google’s guidelines. We will be replacing Zomato Premier League with a more exciting program by this weekend,” a company spokesperson said.
A spokesperson for Swiggy declined to comment but said the restaurant discovery platform had temporarily paused its in-app gamification product.“Earlier, the notice was to comply with the guidelines by Thursday, but Google has given an extension. Swiggy has also asked for more clarity on Google’s policies," a person directly aware of the matter said.