Govt Planning Pilot Project With Etailers To Promote Products With GI Tag

The DPIIT is planning to ask ecommerce companies to focus on listing of products with GI tag.GI is a sign used on products with a specific geographical origin, possessing qualities or a reputation that are due to that origin.The government has been trying to push the sales of locally made products, also reducing dependency on exports as part of its ‘Aatma Nirbhar Bharat’ vision.

The Department for Promotion of Industry and Internal Trade (DPIIT) is reportedly planning to ask online retailers such as Amazon and Flipkart to focus on listing geographical indication (GI) items, to give a boost to local producers and manufacturers. According to the World Intellectual Property Organisation (WIPO), GI is a sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin.

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