• Chethan Machaknur

Grofers partners 600 new local and regional FMCG brands

Grofers has tied up with more than 600 new regional and local consumer goods brands, doubling the number of sellers on its platform as part of a strategy to offer significantly higher discounts during its mega sales.

By doing so, it will be able to offer 20-50% discounts during the nine-day sale period, at least 15% higher than it did in its previous sale. “We have onboarded these brands that are at least 20% cheaper than leading brands even after discounts because that is our biggest pitch during grocery sales,” said Albinder Dhindsa, co-founder of Grofers.

“To be profitable, scale is very important and higher discounting will help us achieve that,” said Dhindsa. “All the brands put together will have an average discount of 33% now, compared to 27% a year ago. In addition, we are also seeing higher billing size.” The platform has seen 40% growth in membership since the lockdown, he said.

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