Harley-Davidson’s ‘Rewire’ plan starts with 700 jobs cuts, ousted CFO


Harley-Davidson in an effort to reboot sales and appeal to a younger customer base, cutting 700 jobs from its global operations. About 500 workers will be laid off before the end of the year


Company’s CFO John Olin is also out, effective immediately, current VP Treasurer Darrell Thomas taken over as interim CFO. “Significant changes are necessary, and we must move in new directions,” Harley-Davidson chairman, president and CEO Jochen Zeitz said in a statement.


It’s unclear how “The Rewire” might affect the company’s push into EVs. The LiveWire, which launched last fall, was supposed to lead a future line-up of EVs planned by Harley-Davidson — spanning motorcycles, bicycles and scooters.

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