Homegrown lifestyle-video app Trell is an official partner of three-time IPL champions Chennai Super
Lifestyle-content-commerce platform Trell has signed up with multiple-time champions Chennai Super Kings as their Associate Partner for the 2020 Indian Premier League season which began in the UAE on September 19 and will continue till November 10, 2020.
With this association, Trell aims to bring offline excitement around the event online, through engaging and entertaining community-driven activities. Users will enjoy exclusive player stories, behind-the-scenes moments, and many other fan-favorite videos during the event. Since fans won’t be able to interact with their cricket idols offline, the platform is also giving them an opportunity to meet their favourite CSK team players online.
Commenting on the association, Pulkit Agrawal, Co-Founder, Trell says, “More than 60 percent of the audience on Trell comprises regional cricketing fans. Whenever there is a cricket tournament, we experience a massive surge in user activity, with fans posting a variety of videos to celebrate cricket. In India, cricket is not just a sport, it is a religion. With this partnership, our love for cricket will bring the offline community online as CSK’s fans now have an opportunity to communicate with their idols via the platform.”