Delhi-based premium beverage and mixers brand Jade Forest has raised $250k in seed funding round led by marquee angels across India, including Gaurav Kapur, Roshan Abbas, Ashish Tulsian, and Angel List India, among others.
Huddle Founding Partner Sanil Sachar said, ”Our focus as their accelerator has been to create a brand that caters towards every sip of beverage our consumer will take. To do this as a team, we will continue to focus on taste, understanding our customers’ demands, and being present before they need us, to continue building a beverage brand for the future."
According to an official statement, the funds raised will be utilised in increasing marketing budgets and a stronger sales force to capture a $3,000 Mn market of beverages. The startup also plans to build a robust ecommerce presence and enter newer geographies with a selection of novel products.